Service Blueprint & Lean Canvas

As we started building out our concept, we realized we are looking at a combination of a product and a service. We needed to flesh out our idea better, and so decided to create a hybrid Idea Blueprint to solidify our case.

The process took our team a couple of hours of intensive debate, but in the end, the process aided us in our decision to which features made most sense and were most important. We considered the desirability, viability, and feasibility of each of the features, and created an ideal experience model that covered most of the themes we distilled from our initial affinity diagram, interviews, and stories/scenarios.

We then expanded this model out further to fill in details of a customer’s service experience through the process.

By the end of our blueprinting process, we were able to finalize and refine HIKEO into a developed customer-idea interaction experience from beginning to end.

After we selected and refined the finer points of the HIKEO experience being delivered to its users, we then made sure to add the details of the organization that will actually deliver the experience. Using the Lean Canvas model to design the organization, we were able to develop and think through the various aspects of the competitive for-profit startup in rapid, iterative cycles. The UX design tool helped our team dissect and solve the surrounding business problems by hypothesis and experimentation while optimizing the system to serve our primary & secondary audiences in the best manner possible.

Our process went through multiple iterations before we started on the prototypes. The idea blueprint, the expected experience, touch-point identification, the lean canvas, and our initial thematic analysis all came together, and helped us decide on what to include and what not to include in our product, service, and business models.

This process also made us think hard on what aspects of this experience can be used to make the project a viable business. The cost and revenue analysis clearly called for identifying design elements that would facilitate viability, such as rental model, advertisements, influencer profiles, partnering with local businesses for the hub (contracting people who already work at the business to be our champions and touch-points when talking to customers picking up their equipment), who to partner with, what kind of responsibilities to take on, and so on.